Digital Marketing Coaching & Training for Shopify Store Owners
Get the strategy, skills, and support you need to build a profitable, scalable Shopify store.
Running a Shopify store is more than just launching ads. It is about building a sustainable marketing system that attracts, converts, and retains customers.
If you are tired of guessing, wasting money on ads, or feeling overwhelmed by digital marketing, our coaching and training helps you understand what to fix, what to focus on, and how to grow with more confidence.
Why Choose Our Digital Marketing Coaching & Training?
A Clear, Scalable Marketing Plan
Most store owners struggle because they do not have a real strategy. They are running random ads, testing ideas, and hoping for the best. We help you build a structured growth plan so you can confidently scale.
Smarter Advertising & Customer Acquisition
It is not just about running ads. It is about running ads profitably. Learn how to target the right audience, craft stronger ads, and optimise your spend so you can acquire more customers with less waste.
Shopify Marketing Without a Huge Team
Stop relying on expensive agencies or specialists who do not understand your business. We show you how to take control of your marketing, reduce waste, and focus on what actually drives sales.
Personalised Coaching, Not Generic Advice
Every Shopify store is different. We work with you to identify your strengths, fix weak spots, and create a tailored plan for growth.
Coaching Tailored to Your Skill Level, Your Business and Your Goals
Our coaching can cover the areas that matter most to your business right now.
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Find out moreThe Areas That Matter Most Right Now
- Measurement & Analytics: What is your data telling us? What needs to change to help you grow?
- Digital Marketing Strategy: How can we turn your website into a stronger sales machine?
- Conversion Rate Optimisation: How can we refine and improve your sales funnel so you make more sales from the same traffic?
- Facebook & Instagram Ads: How can you use Meta ads to attract new and repeat customers?
- Google Ads: How can you get more quality traffic from search and improve your ad spend?
- SEO: How can you get more free traffic and improve the traffic you already have?
- Content & Blog Marketing: How can you create content that pre-sells your products and gets in front of your ideal customer?
- Email Marketing: How can you use email to grow sales and extend the customer lifecycle?
Is This Coaching Right for You?
This program is for Shopify store owners and marketers who are ready to take control of their digital marketing and scale with more confidence.
This is for you if:
- You want predictable, scalable traffic.
- You have a marketing budget and are ready to invest wisely.
- You want to train a junior or mid-level marketer.
- You want to understand enough to hold your agency accountable.
- You care about sales and profit, not just traffic.
- You want to bring digital marketing in-house.
- You are ready to build a marketing machine that attracts and retains customers.
- You want a clear roadmap to grow your business.
This is not for you if:
- You want a quick fix or magic bullet.
- You are not willing to invest in marketing.
- You want to completely outsource marketing with no involvement.
- You do not care how your marketing works.
- You only care about clicks and followers.
- You prefer to rely fully on agencies without learning the strategy.
- You do not have the time or resources to commit.
- You do not want to follow a structured process.
What You’ll Learn
This is not a one-size-fits-all program. Every Shopify business is different, so we customise the training to match your needs, challenges, and growth goals.
Your Money Metrics
Know your numbers, track profitability, understand customer acquisition costs, and make smarter decisions with your marketing budget.
Measurement Plan & Analytics
Set up the right data so you can track performance, interpret results, and make better decisions.
Your Target Market & Audience Growth
Get clear on who you are trying to attract, what they care about, and how to reach more ready-to-buy customers.
Conversion Copywriting & Landing Pages
Learn how to turn your website into a stronger salesperson with clearer messaging and stronger page structure.
Facebook & Instagram Ads
Understand campaign structure, targeting, retargeting, ad creative, and the strategy behind profitable Meta campaigns.
Google Ads & Search Domination
Learn how to use intent-based traffic to attract people actively searching for what you sell.
Video Marketing & Brand Authority
Learn how to create educational and conversion-focused video content that builds trust and moves people closer to buying.
Customer Journey Mapping
Map the steps your customers take before buying, then build a funnel that attracts, educates, and converts.
Conversion Rate Optimisation
Improve product pages, checkout flows, offers, bundles, and average order value so you make more from the traffic you already have.
Scaling & Profitability Strategies
Learn when to scale, what to test, how to budget, and how to grow without throwing more money at campaigns that are not ready.
We tailor this coaching to match your business’s exact needs. Whether you are trying to fix your ads, scale your store, train your team, or build a repeatable marketing system, we will show you what to focus on first.
What Our Customers Are Saying
“EM built our conversion rate optimised eCommerce website after another agency built us a site that killed our sales. Now our website is a great salesperson. They also managed our Google Ads and marketing from 2008 to 2026.”
Gina
“They built us a new Shopify eCommerce website and run our digital marketing. Over the last two years, she has quadrupled our conversion rate.”
Client B
“I am a coaching client of Lucy’s and she also built my website. I have gone from getting 3x return on ad spend with my old agency to 28x return on ad spend, and we have quadrupled my sales without having to give huge discounts.”
Client M
“We now make in a month what we used to make in a year.”
Sarah
Listen up: there's a proven formula for turning your Shopify store into a cash machine.
Get the 7-Figure Shopify Growth Playbook
This isn't theory. This is what's working for us RIGHT NOW to grow eCommerce brands. And today, we're handing you the roadmap we use to unlock scalable growth.