Learn to Run Your Own Shopify Marketing. Get Results You Can Actually See.
Stop guessing and start knowing. Our 1:1 digital marketing coaching teaches Shopify store owners and marketing managers how to build campaigns that attract customers, convert sales, and grow profit. Based in New Zealand. Working with brands across NZ, Australia, and the USA.
You Are Spending on Marketing. But You Cannot Tell What Is Actually Working.
Most Shopify store owners are running ads, posting on social media, and sending emails. But without a clear system behind it, results are inconsistent. Some months are great. Others are not. And you are not sure why.
The problem is not effort. It is not budget. It is the missing structure. You do not have a clear picture of where your customers come from, what it costs to get them, or what to fix first to get more of them.
That is exactly what our coaching fixes.
What Life Looks Like After Our Digital Marketing Coaching
- You know exactly where every sale comes from and what it cost to get it
- Your ads are profitable before you scale them
- You have a clear 90-day marketing plan you can actually execute
- You are not dependent on an agency to make decisions for your own business
- You can spot what is not working and fix it before it costs you more money
- Your website and campaigns work together as a system, not a collection of random activities
This Coaching is Built for Shopify Store Owners Who Are Done Guessing
This is for you if:
- You want to understand your marketing well enough to run it yourself or manage an agency confidently
- You are spending on ads but cannot tell if they are actually making you money
- You want a clear system behind your marketing, not random activity
- You are ready to invest time in learning and implementing, not just watching videos
- You want 1:1 guidance tailored to your store, your product, and your goals
- You are tired of relying on people who do not understand your business
This is not for you if:
- You want someone to do everything for you (we offer that separately)
- You are happy with your current sales and not looking to grow
- You are not ready to put in the time to implement what you learn
- You are looking for a cheap online course, not 1:1 specialist coaching
Digital Marketing Training Tailored to Your Store and Your Goals
We do not run generic courses. Every coaching engagement starts with a strategy session where we map out exactly what your store needs. From there, we build your sessions around the channels and skills that will move the needle fastest for your business.
Topics we can cover include:
- How to turn your website into a consistent sales machine
- Google Ads: Search, Shopping, Display, and YouTube
- Meta Ads: Facebook and Instagram campaigns that pay for themselves
- Pinterest Ads for eCommerce
- Email marketing
- Conversion Copywriting & Magnet Messages
- Measurement and analytics: knowing what is working and what is not
- Budget planning: how to allocate spend and what to expect back
- Campaign structure: how to build, test, and scale ads systematically
- Conversion rate optimisation: making more money from the traffic you already have
Why Smart Business Owners Choose Coaching Over Courses or Agencies
What 1:1 coaching gives you:
- Training built around your actual business, not a generic case study
- Someone who looks at your real accounts and tells you what to fix
- The skills to run and scale your own campaigns long term
- Strategic input from someone with hands-on experience since 2002
- A system you own, not a dependency on an external agency
- Accountability and direction, not just information
What generic online courses give you:
- General theory that may not apply to your business or product
- No one to answer your specific questions
- No review of your actual campaigns, website, or accounts
- Information without implementation support
- No accountability to actually make changes
Lucy Ross, eCommerce Growth Marketer
Since 2002, Lucy has worked across every aspect of digital marketing, from SEO and Google Ads to Meta, Pinterest, and email marketing. She has managed millions in ad spend, worked with brands across New Zealand, Australia, and the United States, and helped Shopify stores grow from five-figure months to six-figure months through structured, system-based marketing.
She works with a small number of coaching clients at a time so every engagement is genuinely tailored to your business, not templated.
What Happens When the System Is in Place
- $35,000 to $156,000 per month in 5 months, ROAS from 3x to 28x across Google and Meta
- 8.7x year-on-year revenue growth for a Shopify clothing brand using Google Ads
- 78% reduction in cost per sale from the same ad budget after campaign restructure
- 5x increase in sales after a conversion-focused Shopify website rebuild
- 4x ROAS within 4 months for an outdoor clothing brand
Results shown are from real clients. Every business is different, and your results will depend on your industry, product, budget, and how you implement what we recommend.
Digital Marketing Training Questions Answered
What is included in 1:1 digital marketing coaching for eCommerce?
Every coaching engagement starts with a strategy session to map out your business, your current marketing, and your biggest growth opportunities. From there, sessions are structured around your goals. We review your actual accounts, campaigns, and website, and build a plan tailored to your store. Sessions cover Google Ads, Meta Ads, email marketing, website conversion, analytics, and budget planning depending on what your business needs most.
How long does digital marketing coaching take?
Our flagship programme is 8 weeks. It is structured to give you enough time to learn, implement, and see early results before we move to the next stage. Ad hoc coaching sessions are also available for business owners who need strategic input on specific questions or decisions.
How much does digital marketing training cost in New Zealand?
The best starting point is a free Business Scalability Audit. We use that call to understand your business and recommend the right engagement. Coaching is priced based on scope and is designed for businesses that are serious about building a long-term marketing system, not a quick fix.
Can I learn to run my own Google Ads and Meta Ads?
Yes. That is exactly what the coaching is designed to do. We teach you how to build, manage, and optimise campaigns in your own accounts so you have full visibility and control. Most clients finish coaching with live campaigns running and a clear process for managing them going forward.
What is the difference between coaching and your done-for-you service?
Done-for-you means we manage everything on your behalf. Coaching means we teach you how to do it yourself, with specialist guidance at every step. Coaching is the right fit if you want to build in-house capability, reduce reliance on external agencies, and fully understand what is driving your results.
Is digital marketing training worth it for a Shopify store?
If you are spending money on marketing without a clear system behind it, training pays for itself quickly. Understanding how to build campaigns that convert, how to read your data, and how to allocate budget correctly will save you far more than the cost of coaching in wasted ad spend alone.
How do I know if I need coaching or a done-for-you service?
If you want to own your marketing and build internal capability, coaching is the right fit. If you want an specialist to handle everything while you focus on the business, done-for-you is a better match. The free Business Scalability Audit is the best way to figure out which one is right for where you are right now.
Do you work with businesses outside New Zealand?
Yes. We work with Shopify store owners across New Zealand, Australia, and the United States. All coaching is delivered remotely and we work across time zones efficiently.
Want to learn more about our digital marketing training & coaching?
Organise a chat with Lucy to talk about what you have, what you dont have and what you need to learn to explode your sales.