When it comes to building a brand new website or redeveloping your website to create a business you can scale you need to think about the way you structure your products and collections online.
Strengthen your S.E.O with internal site links
By creating strong internal site links on your website (that’s text links within the content of your website to other pages of your site). You can pass online credibility to those pages and show search engines and customers how all of your content is related.
Make it natural.
Now I am not saying you want to link to the same keyword phrase like “online pharmacy” over and over again. But rather link to a number of different pages, or products on your site that relate to any given page. It shows the search engine spiders that you have valuable content and links for their customers to read.
Mix it up
When you are building an e-commerce website it is important to look at the navigation and linking as well as design, this is how visitors are going to get around your website. Merchandise the most important or high margin products and link through to helpful blog posts, reviews or popular products in your content.
Get a blog
Having a blog is a great way to link to various content on your website and presell customers on your goods and services.
Handy Hint: Think about internal linking as well as external linking on your website as both are important elements of website success.
What to do next:
- Audit your website and see what pages you are linking too, and create more contextual links within your content that are useful to potential customers.
- Start blogging about topics related to the products you sell
- Make sure your website is built on technology that will let you grow traffic and market yourself using current search engine optimisation standards.
Not sure how?
Want to hire someone to do this for you? We can help with that
