Greeting, Thanks so much for jumping over to my website from Weather the storm. As promised here is a list of are resources and recommendations for tools I use every day. Just a heads up some of these links are affiliate links because I receive a small commission for recommending the products I love using to help people grow their business (and to grow my own). I only pop tools and resources here that I use or have used in the past.
Shopify – Build your own Ecommerce Store
What it is: Shopify is an e-commerce platform that lets you build your own online store and sell goods online.
Why I like it:
- Amazing analytics as soon as you log in on the home dashboard
- Tells you which marketing makes you the most money so you can do more of it
- You can buy Apps and plugins (and get some for free) to add extra functionality
- You can use their credit card payment system
Get a free 90 day trial: Learn more here at Shopify
Flex Shopify Theme
What it is: My favourite Shopify theme design ( look at feel) to visually merchandise your stock. Think of it like a pair of jeans you throw on your website to make your butt (stock) look great!
Why I like it:
- It’s easy to highlight your best assets
- You get 12 themes in one so you can test and try on new looks with a few clicks.
- It’s easy to try new conversion-boosting tactics to get the website converting more strangers into customers.
- Makes your website look sexy!
- Easy to make changes to the pages of the website yourself without paying a developer.
- They keep updating it to get new functionality and stay relevant for a really small cost.
- Tutorials by video and step by step images on how to use it.
Unbounce
What it is: Unbounce is a tool that lets you build landing pages and popups. They are pages that your potential customers land on – enter your website on – that convince them to take a certain step or action.
Why I like it:
- It’s easy to get a new page up on your website without a developer
- You measure how well a page is working as a salesperson
- You can clone your landing page, and try something new, a headline, picture, different words, and then see which one is a better salesperson.
- You can customise your marketing to a specific industry, market or stage of the buying process to its really compelling and turns more strangers into customers.
- They convert WAY better than websites
- You can track everything
- You can add Pop up bars or banners to highlight important information such as specials, news alerts or trying to capture their details before you leave their website
Get a free 14 day trial of unbounce
Lead Pages
What it is: Leadpages is a tool that lets you build landing pages and websites that convince them to take a certain step or action.
Why I like it:
- It’s easy to get a new page up on your website without a developer
- It’s easy to build your website yourself.
- You measure how well a page is working as a salesperson
- You can clone pages page, and try something new, a headline, picture, different words, and then see which one is a better salesperson.
- You can customise your marketing to a specific industry, market or stage of the buying process to its really compelling and turns more strangers into customers.
- They convert well
- You can track everything
Get a free 14 day trial of lead pages
Hubspot – CRM
What is it: Hubspot is a Customer relationship management tool which lets you manage leads and deals in your pipeline to make sure you never lose a sale.
Why I like it:
- There is a free version for people getting started.
- It has a webchat feature you can put on your website that pulls leads into your CRM to convert into customers.
- You can see all email communication going out against the lead so you know what marketing materials they have seen
- You can see which pages they have viewed on your website on what dates so you know what step of the buying journey they are at and can customise your approach to do the best job when selling.
- When you m love up to the paid version you can bolt on all sorts of extra functionality like content marketing, sales, social media management, chat, landing pages, websites, email and more.
Get a free 14-day trial and see what you think
Canva
What is it: Its a tool that lets you create high-quality images for social media and marketing without the graphic designer’s fees. I recommend the pro version which is around $120 a year from memory.
Why I like it:
- With the pro version, you get access to way more to free photo, icons and elements so you don’t have to keep buying stock images, and if you do need to buy a stock image, you can do it in the platform.
- The pro version quickly pays for itself in saved time and killer looking marketing.
- It makes you look like you have a graphic designer
- There is a free version
- It’s easy to use
- With the pro version, you can save your brand details like fonts and colour pallets and quickly make everything look on-brand
Give it a go for free or sign up for pro here
Done for you
Want someone to build you a kick-ass marketing funnel that generates leads and sales? That’s what we do it all starts with a strategy audit to come up with a game plan to explode your sales.
