Let me guess… You’ve poured your heart into your business. You’ve nailed your products. You’ve got a great vibe, loyal customers, and maybe even a little foot traffic in your physical location…
But you’re still waiting for that flood of in-store customers to roll in like clockwork?
Then let me introduce you to one of the most underused, powerful Google Ads tools for retail businesses that want more action in-store, not just online:
Radius Targeting.
We’re talkin’ laser-focused, street-smart marketing that reaches the right people exactly when they’re ready to buy, while they’re already out and about, phones in hand, credit cards locked and loaded.
Here’s how it works (and why you might want us running it for you).
The Magic of “Micro-Moment” Marketing (Yes, That’s a Thing)
These days, most retail shopping journeys start on a phone, in the middle of real life.
Think about it. Someone’s in the car heading home. Or at work, Googling a gift idea. Or wandering the city, looking for a café, a new pair of boots, or a last-minute birthday pressie.
In fact, 84% of people who search on their mobile phones are ready to make a purchase decision.
We call this the Zero Moment of Truth, the second a potential customer is making a snap decision about where to spend their money.
If your store isn’t showing up when that moment hits?
You’re invisible.
Enter: Radius Targeting, Your Digital Shopfront for the Local Crowd
Radius targeting is exactly what it sounds like. You literally draw a circle (virtually, of course) around your store location, say, 5km, 10km, 15km, and tell Google:
“Hey Google, show my ads to anyone within this area who’s actively searching for what I sell.”
And boom, your store shows up at the top of their screen.
Add in a juicy little offer, your open hours, a “Call Now” button, and a one-tap map to your location…
And just like that, your next customer is one swipe away from walking through your doors.
Whether you’re slinging fresh-cut flowers, organic skincare, vintage vinyl, or handmade baby clothes, this strategy works like magic to convert local searches into in-store purchases.
Real Talk: Radius Targeting Works Because It’s Not a Billboard
Think of radius targeting as digital flyering, minus the wasted paper and weird human statue on the sidewalk.
Unlike print ads or boosted social posts that get tossed in the wind and hope for the best, radius targeting only shows your ads to people in your area who are actively searching for what you sell.
That’s not just smart. That’s surgical.
It’s especially powerful for Shopify businesses that:
- Have a retail store, pop-up, or pickup location
- Sell physical goods people might want immediately
- Want to maximise local foot traffic and turn online traffic into offline revenue
What You Can Promote with Radius Targeting
Here’s where it gets juicy.
With Google Ads and radius targeting, you’re not just saying “hey, we exist.”
You’re saying:
- “Get 10% off today only, 2 blocks away.”
- “We’re open late. Find us on Queen Street.”
- “Call now to reserve your gift box, ready in 15.”
- “Voted best [your product] in Christchurch. See why.”
You can also add phone numbers (click-to-call), maps (click-for-directions), and links to your product or pickup pages, so they can click, buy, or call while they’re still warm.
Don’t DIY This. Do It Right.
Look, radius targeting sounds easy.
And technically? It is.
But getting it to work, as in, bring in consistent, profitable foot traffic, requires strategy, setup, and ongoing optimisation.
Most DIYers waste a chunk of their ad spend showing up for random terms, in random places, to people who were never going to buy.
That’s where we come in.
We run Google Ads for Shopify store owners who want more than just clicks, they want customers walking in, phones still warm from the search that found you.
Whether you want us to:
Set it up and teach you how to run it
Manage it for you, start to finish
Or audit what you’ve already got going and fix what’s broken…
We’ve got you.
Let’s Turn Searchers Into Shoppers
This isn’t just about getting your store found.
It’s about making sure you’re the obvious choice when someone’s searching nearby for what you sell.
So if you’re ready to:
- Drive more foot traffic
- Increase in-store sales
- And show up in the exact moments that matter most
Then it might be time to level up with Google Ads radius targeting.
Book a chat and let’s talk about your store, your goals, and how we can help you grow.
You bring the store. We’ll bring the strategy. Ready, Set, GROW!
