Are you thinking of a florist website redesign or maybe switching your website to Shopify? Maybe you are just starting out and you want to choose the best marketing tool to attract and convert website visitors into customers.
I see this happen about once a month. A business owner comes to me for marketing and sales services after investing in a new website and their sales or traffic tanking. It goes one of two ways, either they invest in a brochure website, that is a terrible marketing tool, or they spend to much on form and the website does not have the functionality they need to build a thriving eCommerce business.
I wanted to put a case study together about this for a florist client of mine.
Before: When a website build goes wrong! (p.s. not It!)
Client X came to us after a website redesign went wrong! Her traffic took a nose dive, her sales were in the toilet and she was $10,000 poorer.
- Her mobile was not mobile friendly (and 90% of people research online before buying) (this was one of the main reasons she wanted to build a site)
- It did not have a box to choose a delivery date.
- It did not have a box to include a message with your order.
- It did have an over 18 / 21 message for people to buy gift baskets with wine
- They had not connected the dots between the old and new website so she kept her search engine traffic.
- It was not easy for her to make changes so she would have had to pay them $300 every time she needed to change something.
- There was no tracking set up to tell her: Which marketing was working so she could do more of it Which marketing was performing poorly so she could stop paying for it or make tweaks to improve it.
- It wasn’t easy to set up things like a Facebook shop, google shopping, and marketing tools to help her grow her business.
What happens when you build a website that is a crappy salesperson
- You make little to no sales or they take a dive
- You don’t attract free traffic from Google to your business
After – Her Conversion Optimised Website Redesign
- She has a fast website, that works on a mobile phone, tablet & desktop.
- It is a fantastic salesperson that works for her 24/7 attracting customers from around the world.
- It has all the clever functionality she needs to run her business, age checker, delivery dates, shipping based on the gift recipient’s postcode, gift messages, up-selling cards and chocolates so she increases her average order value.
- We 5x Her sales by using conversion rate optimisation design and tactics.
- We doubled the amount of free traffic she received from Google by using search engine optimisation practices on the new website.
- We set up a measurement plan so she knows what marketing makes her money and what marketing to tweak or turn off if it is underperforming.
- Her new website is built on the Shopify platform so as her business grows she has technology that will grow with her.
Other Services: We also provide ongoing Monthly E-commerce Growth Marketing Management running her Google Ads & Facebook Ads to continue to grow her business.
Do you need a Florist or Gift website? Considering a website redesign?
Talk to us today about our Shopify eCommerce website Design & Development Services or organise a quick audit to find out what you need to build a powerful online marketing machine that attracts strangers and turns them into customers.
