So you are paying all this money to drive traffic to your website, be it time spent on writing content, google ads, Facebook Ads or print advertising.
But how do you encourage repeat traffic or sell higher-priced products where peoples decision-making process takes a little longer.
One of the easiest ways to lower your cost per conversion is to shift your focus to your existing customers and getting them to buy from you again…
This is great if
- If you are spending too much to acquire a sale
- Your marketing is costing a lot
- Your conversion rate isn’t that hot
Customer retention
Why not try regularly contacting your existing customers who have purchased from you and have a relationship with you and drive them to your website to buy other things, or the same thing when they run out?
Why?
- They are more likely to buy from you as there is less risk
- They trust you
- Email marketing is more or less free versus having to pay per click to get in front of strangers.
- They have to buy things somewhere – why not from someone they trust
But how do you start?
Here are four ways you can start to build up your email list.
Add a timed pop-up email opt into your homepage ( don’t make it trigger in the first 30 seconds – its really annoying)
Give them something for free – people are not likely to give you their details unless you give them something in return. Think of this as the cost of buying a customer and keeping them for life
Ask them to opt-in at the shopping cart (they are giving you their details anyway)
Utilise your thank you page after a sale – and ask them to give you more details.
Over to you… What are you doing to increase customer retention in your business? Any questions? Leave me a comment to let me know you stopped by I would love to connect with you.
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