You only have to look around you on the bus, in a cafe or just walking down the street to see how prevalent smartphones are. We never leave home without them, often checking them is the first thing we do in the morning, the last thing we do at night… and even during our lunch break… I even heard a horror story the other day about someone using one at a urinal.
So what does this mean for businesses…
Smartphones are influencing the way we research, make purchase decisions and shop.
- Comparing prices
- Getting Directions
- Calling up and making a booking
- Looking at menus
- Buying online using their mobiles
- Checking stock at other stores
- reading reviews to decide between models
Mirror your marketing on a mobile!
Now that many potential customers are looking for you on a mobile phone…you have to ask yourself if your website is mobile-friendly.
How does your site stack up – Your Mobile Friendliness Self Check
- Does it load quickly
- Can they click to call
- Can they easily find your contact details
- Can they get directions to drive to your store
- Can they read your content on their small screen without pinching and scrolling
- Can they fill out a contact form on their small screen
- Can they read your menu on their small screen
If your website is not set up for mobiles you need to start upgrading your entire website to a responsive web design so it scales to the size of the screen your visitors are searching on.
