Choosing An Online Marketer Strategy Can Be Tough. We hear this all the time from business owners.: “I am not a techy and I do not understand all this online marketing stuff and I do not know what I need, I just know that I need to do something.”
You’ve built the store. You’ve got great products. Maybe even a few sales trickling in. But now comes the hard part, getting consistent traffic, sales, and growth.
And here’s the truth:
- You don’t need to be a marketing genius.
- You don’t need to DIY every ad platform or hack the algorithm.
- You do need a clear strategy.
Not a vague wishlist. Not “post more on Instagram.” Not another YouTube rabbit hole about funnels. You need a plan that aligns with your business goals, your time, your team, and your budget.
Let’s break it down.
The first step is to come up with an online marketing strategy.
Here are a few things to consider when coming up with an online marketing strategy.
1. What’s Your “Most Wanted Response”? (Hint: It’s Not Just Traffic)
Before we even talk ads or SEO or funnels, ask yourself this:
What’s the one action you want someone to take on your website?
- Buy a product?
- Join your email list?
- Book a discovery call?
- Download a guide?
If you say “all of the above,” pause. Because if your strategy tries to do everything, you’ll likely get nothing.
A real strategy starts with a single goal, and builds everything around making it happen.
When we work with Shopify brands, we reverse engineer the marketing strategy around sales first. Because if your store isn’t selling, what’s the point?
2. How Will People Actually Find You Online?
You wouldn’t build a beautiful store in the middle of the desert and expect a line out the door.
So don’t do it online either.
Here’s the deal: most Shopify owners think once their site is live, traffic will magically appear. Spoiler alert, it won’t.
You need a plan to drive traffic using the right mix of:
- Search (Google Search Ads, Shopping Ads, SEO)
- Social (Meta, Pinterest, TikTok, chosen strategically, not randomly)
- Owned Media (Email marketing, blogs, referral offers)
But here’s the kicker…
Not all traffic is created equal. You don’t just want clicks, you want qualified buyers who are ready to take action.
That’s why we don’t just “get you traffic.” We help you get the right traffic, the kind that converts.
3. What’s Your Time + Tech Capacity?
Let’s be real:
You don’t have 40 extra hours a week to learn Facebook Ads
Your VA might be great, but probably isn’t a funnel strategist
And your time is way too valuable to waste chasing strategies that don’t scale
So be honest:
- Do you want to learn how to do this?
- Or do you want someone to do it with you or for you?
Both are valid, but require different plans. When we consult, we help Shopify owners figure out what to delegate, what to automate, and what to eliminate.
Because the fastest path to growth isn’t “doing it all”, it’s doing what works, and letting go of what doesn’t.
4. What’s Your Budget (and What’s a Sale Worth to You)?
Most business owners are super clear on what they make from a sale. But fuzzy when it comes to what they’re willing to spend to get it.
Here’s a simple way to think about it:
If your average order is $100, how much are you willing to spend to get that sale?
$10? $20? $30?
That number is your target cost per acquisition, and it dictates your entire marketing budget.
We help you map out:
- How much you can afford to spend
- How to split budget across ads, email, SEO, etc.
- How to increase your customer value (so you can outspend your competitors and still stay profitable)
Your budget isn’t about how much you can spend, it’s about how much you’re willing to spend to grow profitably.
5. How Will You Track What’s Working?
Here’s what kills more marketing plans than anything else:
No clear data
No attribution
No visibility into what’s actually working
We believe in one rule above all: If you can’t measure it, don’t do it.
That’s why we always start with the right tracking setup. Not for vanity metrics, but for real numbers that matter:
- Return on ad spend
- Cost per new customer
- Conversion rate per traffic source
You Don’t Have to Figure This All Out Alone
Here’s the part nobody tells you:
- Strategy isn’t just about tactics, it’s about decision-making
- You don’t need to become a digital marketer, you just need someone who knows how to ask the right questions, map out your plan, and show you what not to waste time and money on
That’s what we do.
We help overwhelmed Shopify store owners:
- Stop winging it and start winning with strategy
- Get clarity on the right channels, goals, and offers
- Set up campaigns that actually convert
- Build marketing systems that don’t rely on you doing it all
Ready to Build a Strategy That Works?
Book a quick call and let’s talk about your store, your goals, and how we can build a strategy that finally starts making your store work for you, not the other way around.
